Facebook has been facing a backlash over their apparent money-making activities surrounding fake news garnering high-traffic views based on misinformation and falsehoods, all culminating in a lot of ‘news’ and posts surrounding George Floyds death and American Police Brutality and Racism. Brands that Boycott Facebook But high-profile brands such as Patagonia, Ford, Diageo, Unilever, Starbucks… Continue reading Brands Boycott Facebook
Author: _bajo
Marketing and the blockchain. Smart Contracts
Hand on heart. Do you trust your marketing or advertising agency? Do you doubt the value? Are they thinking bigger picture when it comes to your brand, your marketing message, your future business development? In an age of ever-growing mistrust in vast swathes of our interactions with banks, the media, government and the advertising and… Continue reading Marketing and the blockchain. Smart Contracts
It’s good to Be Good. B Corporation status for Finisterre
Finisterre is a UK based Surf clothing brand, based in Cornwall. A brand I have followed and admired for their commitment to quality sourced materials for their well designed and durable garments, commitment to their people and the people creating their products and their appreciation of the natural environment. So it was good to see… Continue reading It’s good to Be Good. B Corporation status for Finisterre
The Third Industrial Revolution & The Smart Economy
Jeremy Rifkin is an American Economist & Social Theorist. The Chinese Government and the European Union have taken his advice to help grow their economies through creating a ‘Smart Economy’, using renewables, technology and internet of things to drastically reduce the cost of creating energy, logistics and communicating. Vice Impact have put together a documentary,… Continue reading The Third Industrial Revolution & The Smart Economy
Transparency in Marketing
I often think about how the Marketing industry will be disrupted in the future, and what marketing businesses are potentially ripe to disrupt.
Tesla Solar Roof Tiles
This week at work, myself and a few colleagues were discussing roofing and roofing tiles. Not the most riveting topic I’m sure you will agree.