Hand on heart. Do you trust your marketing or advertising agency? Do you doubt the value? Are they thinking bigger picture when it comes to your brand, your marketing message, your future business development? In an age of ever-growing mistrust in vast swathes of our interactions with banks, the media, government and the advertising and… Continue reading Marketing and the blockchain. Smart Contracts
Finisterre is a UK based Surf clothing brand, based in Cornwall. A brand I have followed and admired for their commitment to quality sourced materials for their well designed and durable garments, commitment to their people and the people creating their products and their appreciation of the natural environment. So it was good to see… Continue reading It’s good to Be Good. B Corporation status for Finisterre
I often think about how the Marketing industry will be disrupted in the future, and what marketing businesses are potentially ripe to disrupt.