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Tell us about your SEO goals & objectives
Business Objectives & Goals
Define Success: How would you define success for your ecommerce website over the next 6 months to a year?
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Primary Objective: Is your primary goal to increase traffic, sales, brand awareness, or something else?
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Increase Traffic
Increase Sales
Increase Brand Awareness
Sales & Traffic Goals: Do you have specific sales or traffic growth targets in mind?
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Geographical Focus: Are there specific regions or countries you want to target more than others?
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Understanding your audience
Customer Personas: Can you describe your ideal customer? Do you have established buyer personas?
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Customer Journey: What's the typical buying journey of your customer? Are they well-informed before purchasing, or do they require educational content?
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Competitors: Who are your main online competitors? What are they doing well from an SEO standpoint, in your opinion?
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Current SEO Status
Past SEO Work: Have any SEO initiatives or audits been carried out in the past? If so, what were the results and learnings?
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Google Analytics & Search Console: Do you have Google Analytics and Google Search Console set up? Can we get access to review the data?
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No, we do not have access
Yes, we have access and can add you
Keywords: Are there specific keywords or phrases you believe your potential customers use when searching for your products?
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Website Technicalities
Website Platform: What platform is the website built on (e.g., WordPress, Magento, Shopify)?
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Please choose
Bespoke platform
Wordpress
Shopify
Magento
Umbraco
Squarespace
Webflow
Other
Site Issues: Are you aware of any existing technical issues with the site, like slow loading times or mobile unresponsiveness?
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Content Management: How do you typically add or update products on the website? Do you have a content team or a designated person for this?
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Content & Backlink Strategy
Content Preferences: Are there specific types of content (blog posts, videos, infographics) you're interested in or have seen success with?
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Backlinks: Do you know of any backlinks currently pointing to your website? Have you ever purchased links or been penalised by Google?
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Guest Posting & PR: Are you open to guest posting or PR initiatives to gain more backlinks?
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Yes
No
Product Details
Flagship Products: Do you have flagship products or best-sellers that you want to focus on more than others?
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Product Information: Who is responsible for updating product details, and how often is it done?
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Final miscellaneous
Budget & Resources: Do you have a specific budget for SEO initiatives? Are there internal resources or teams that can support the SEO effort?
Feedback & Collaboration: How often would you like updates or check-ins on SEO progress? Do you prefer a more collaborative approach or a hands-off one?
Constraints & Limitations: Are there any constraints or limitations we should be aware of when planning and executing the SEO strategy?
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